Anne Beveridge Award

A College lecturer has been named as the first winner of a new Nil by Mouth award in recognition of her work helping students challenge sectarianism.

Cheryl Kinloch was presented with the inaugural Anne Beveridge Award at the City of Glasgow College Cathedral Street campus.

The award is named after a long serving Nil by Mouth Trustee who helped establish the charity's education programme and was a leading figure in promoting equality in schools across Lanarkshire for over two decades. Anne passed away in 2024 and the charity wished to honour her memory by launching an award to be presented annually to an educationist who has gone above and beyond the call of duty to help students promote equality.

Anne Beveridge was a much loved Nil by Mouth Trustee and dedicated fighter for equality.

Since 2015 Cheryl has been involved in delivering the Pitch Perfect project which Nil by Mouth run in partnership with the College providing students the opportunity to create marketing campaigns highlighting the impact of sectarian behaviour to the wider public. Since then, more than 1000 students have used the project to gain HNC/D qualifications and their campaigns have been rolled out across Scotland attracting support from football fans, the Scottish Government, Parliament and UEFA. Staff from the charity visited the college to present Cheryl with her award prior to launching the 2026 competition. Nominations for the next award will open in May 2026.

Cheryl Kinloch ( Right ) receives the Anne Beveridge Award from Nil by Mouth’s Emma Alexander. Photo courtesy of Alan Black, City of Glasgow College

Emma Alexander, Nil by Mouth Partnership Manager said:  

‘Anne Beveridge will always be remembered as a woman who rolled up her sleeves and got stuck in when it came to equality. She married principles with practicality and was driven to help people find better answers to our problems. Over the past decade Cheryl has shown the same commitment to the Pitch Perfect programme, going over and above for her students, helping us gain recognition with the SQA and just being an endless well of encouragement and inspiration.

We are grateful to the entire team of lecturers who give up their time and energy to making this partnership such a success but felt it was important to acknowledge the special role Cheryl has played as the only staff member who has been involved every year since its launch more than a decade ago. She has helped so many students get the best from themselves in a very unique way and is the type of lecturer you really hope your own children will encounter in their lives. She is a worthy winner of this inaugural award and we hope to continue to benefit from her passion for more years to come.’

Cheryl Kinloch said:

‘Working with Nil by Mouth over the last decade has been a real highlight in my career.  Their dedication to our students is fantastic.  They don’t just guest lecture, they are a big part of their educational journey.  This is done by helping the students learn how to create professional Advertising and Public Relations campaigns.  Nil by Mouth watch every single pitch and provide the kind of tough, constructive feedback you can only get from the industry.  By engaging with our students’ ideas and judging their pitches annually, they bridge the gap between the classroom and the real world. I am incredibly proud to accept this award in memory of Anne Beveridge, whose legacy continues to inspire in tackling sectarianism through education.  I look forward to continuing working with Nil by Mouth.  As a passionate lecturer I am here to help support students reach their full potential and love to see this happen with the support of such an important charity.’

Jacquie Shaw, Associate Dean – Faculty of Creative Industries, City of Glasgow College said:

‘City of Glasgow College are incredibly proud that Cheryl Kinloch is the recipient of the Anne Beveridge Award. Cheryl’s leadership of the Pitch Perfect project embedded in our HND Advertising & PR award exemplifies her deep commitment to education, inclusion, and community impact. Her work reflects the values championed by Nil by Mouth—an organisation dedicated to challenging sectarianism, intolerance and prejudice across Scotland. Through Pitch Perfect, Cheryl has fostered a learning environment where the student's advertising campaigns take centre stage. Her ability to guide students in exploring challenging themes with sensitivity and confidence shows her dedication to helping students to recognise and address the issues with sectarianism.’